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Steel King Announces 2015 Most Valuable Dealer

Stevens Point, WI (March 2016) – Steel King Industries Inc., the industry’s leader in providing quality material handling solutions, announces Wisconsin Lift Truck of Brookfield, WI, as the winner of the 2015 Steel King Most Valuable Dealer (MVD) Award.

As Steel King’s 2015 Most Valuable Dealer, Steel King’s President Jay Anderson had this to say on Wisconsin Lift Truck’s accomplishment, “On behalf of all of us at Steel King Industries, I am pleased to announce that Wisconsin Lift Truck has earned Steel King’s Most Valuable Dealer status for calendar year 2015.”

The “MVD” award was launched in 1996, to recognize the totality of factors that make a particular dealer the top channel partner for Steel King Industries.  Wisconsin Lift Truck excels in these criteria.  Wisconsin Lift Truck has been a long-term Steel King partner, consistently ranking in our top ten volume producers.  Not only was Wisconsin Lift Truck a top volume producer, but they closed more orders for Steel King products than any other dealer in 2015. 

Wisconsin Lift Truck does an excellent job on marketing, with their monthly newsletters, and cooperative efforts to obtain publication of case studies of our mutual projects.  These marketing efforts were key to the 2015 MVD evaluation.  Wisconsin Lift Truck has a great balance of experienced and knowledgeable sales staff, with a proactive marketing position as exemplified by their corporate rebranding in 2015.  We congratulate all the staff at Wisconsin Lift Truck on achieving this award and want them to know how much everybody here appreciates working with them on a daily basis.”

Wisconsin Lift Truck President Jerry credits Steel King as a major part of the company’s success in the competitive storage equipment marketplace, “Steel King’s superior products and customer service combined with our expert sales force with the knowledge of how to maximize productive and safe workspaces results in a powerful partnership.”

Since 1970, Steel King Industries has earned a national reputation for their material handling solutions. Steel King develops innovative products, utilizing the best materials, at a competitive price. For more information contact Steel King at (800) 826-0203 or visit them at