Eau Claire, WI

Your Leading Industrial Equipment, Power, Storage, & Automation Specialist in Northwestern Wisconsin

Located in Eau Claire, WI, this location covers the Chippewa Falls metro area and closely surrounded west-central counties. Formerly called Wisconsin Lift Truck, it now hosts regional sales, service and support for all of our core offerings, including new and used forklifts and material handling equipment, equipment rentals, industrial & workplace storage, automation & robotic systems and integration, generators and standby power, fleet management, and more. In addition to management and operations, this location also offers on-site equipment service, parts and training.

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Eau Claire
1620 Truax Blvd Eau Claire, WI 54703
PHONE: 715-834-1811
BRANCH HOURS
Monday - Friday: 7AM - 5PM
Saturday: Closed
Sunday: Closed
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Material Handling Equipment Service

In house and on site service for forklifts, aerial lifts, cleaning equipment, and utility vehicles, featuring maintenance, repair, tire replacement and inspection. Both new and used inventory, available for rent, purchase, or lease.

Warehouse & Workplace Solutions

Enhance operational efficiency with our advanced warehouse solutions, featuring industrial pallet racking and storage, high-density mobile shelving, plus integrated systems with automation and robotics.

Equipment Parts & Accessories

Extensive range of parts and accessories for material handling equipment, including forklift clamps, attachments, forks, batteries and tires, as well as safety equipment.

Training

Safety is our top concern for you and your employees, ensure that your forklift, aerial lift, and crane operations are both safe and productive. Classes available for both operators and Train-the-Trainer.

Power Systems

Power your productivity with solutions from Generac Industrial Power. Our turnkey industrial, commercial/residential, and mobile power solutions enable you to avoid power interruptions as you confidently go about your business.

Frequently Asked Questions

Where do I make deliveries?
Enter at the main entrance and notify the Parts and Service administrator. You will be directed from there.
Where do I go to pick up my parts order?
Enter at the main entrance and go to the parts counter to the left. 
Where do I go for training?
Enter at the main entrance and proceed to the upstairs conference room.

Current Promotions

Bobcat Forklifts - Up to $6,000 Rebate or 3.99% Special Financing
Linde MT Series

Current Promotions

Electric Savings: Linde Summer Rebate on USA-Made Forklifts
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